Conversational and Reactive AI, designed around what the user is trying to do — and built to ship.
Two decades of SaaS, retail media, and mobile — complex systems turned into something a real team uses every day.
I lead with the user, not the model.
I design for trust: what a system explains, when it says "I'm not sure," and when it hands back to a human.
I ship — working prototypes, not slideware.
I build design systems that hold as products scale.
from the first question to working software.