25+ years taking products from strategy to launch across fintech, healthcare, retail, and emerging tech — now designing and building AI-native products end to end.
AI-native product design and build across fintech, real estate, construction, travel, and blockchain — problem definition through working prototypes, on an AI-assisted toolchain.
Led digital transformation and owned omnichannel creative strategy — setting standards across product delivery, UX, and analytics while directing a team of writers, designers, and developers.
Led a cross-functional team of five designers end to end — research, IA, interaction, and UI — and built a mobile-first design system across client engagements.
Designed the mobile app and site and led the B2B portal redesign, building a style guide on atomic-design principles and lifting conversion through A/B and multivariate testing.
Led teams through the full UX process for web and mobile — prototyping in Axure and coding wireframes — for clients including Novation, Verizon, and Travelocity.
Two decades of multi-channel digital strategy and production for brands including Nissan, Pepsi, and Levi's — information architecture, prototyping, and analytics across print, web, and mobile.